MARCO FERRA

HAPPINESS IS A 10$ TEE

Happiness is a 10$ tee nasce dalla voglia di essere felici, da un gruppo multi etnico a Los Angeles Distribuito per strada come in "Top Store" e indossato in spiaggia con il costume come in Limousine con il Thight.

Un concetto nuovo, una t.shirt che diventa TREND-MODA-CONCETTO, la ricerca e lo sviluppo di nuove idee e nuovi pensieri.

Happiness cresce, cambia, si evolve, gira, si muove, colora, taglia e incolla ogni giorno creatività e stile ma con alla base una t.shirt moda a 10 $, non per un mercato Cheap ma, per un cliente medio-alto, boutique e concept store nei quali oltre ad acquistare capi luxury and top level si può acquistare "Felicità" Stampata su una t.shirt Happiness a 10$.

Story

Created from the need of happiness, from the need of walking out a store without being pissed off for having spent too much. It has all started from a multi-ethnic group in Los Angeles and it became a very interesting trend forward fashion concept for ideas, product development and new thoughts.

T-shirts for $10! They aren’t for those that are already purchasing $10 t-shirts, but for those high end people that, being aware of the sehard time in economy and in the planet, they become intelligent, educate and responsible wanting to communicate happiness and positivity as an example for the whole society.

Extra

All graphics are 100% cured and are the most up to date merchandise. From the classic American Vintage looks to the European trend forward street wear. These shirts are inspired by the newest trends from the most recent news. Examples: Elections, Concerts, Gossip, Celebrity News etc.

Who designs them? Some cool guys and girls with fast pasted work abilities, graduated or students in fashion design. Inventor of Happiness is Mike Scarpellini who graduated from FIDM Los Angeles.

Why produced in Italy? These tees must be produced with the best quality where everything is fast without a waiting time for production. The factory is based on innovation with an Italian family owned vertical integration.

Who? Yuma, the fashion and screen printing company since 1984 has worked and produced for everyone in Italy and in the world with a 100% positive feedback.

Stores: Very high end stores that want to commit to a new concept of high ended shopping and believes in our brand.

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